Viraali by designer Puneet Dewan weaves magic with its Charkha Collection

Charkha is a word that’s synonymous with India. It is deeply associated with our history and culture. Jaipur-based designer label Viraali by Puneet Dewan spins off a mesmerising tale of comfortable fashion wear in its latest collection titled Charkha.

Khadi, the fabric that has been home-spun with a charkha for centuries in Indian households, is today a fashion statement. Not only is it versatile but it has the unique property of keeping the wearer warm in winters and cool in summers. This new collection works with these qualities of the fabric to create trendy wearable ensemble. You will find in these creations well-crafted handwork, intricate thread embroideries, interesting frilled details, and edgy asymmetrical silhouettes. The collection has a variety of garments including shirts, tops, dresses and kurta sets for the modern women. The colour palette is easy on the eye, and compliments your wardrobe around the year.

The Charkha Collection is put together for women who don’t believe in compromising comfort for the sake of fashion. Stylish, wearable and high on comfort, every outfit of this collection is a style statement.

About Viraali

Viraali, which means priceless or valuable, holds creativity and precision as its core values. The outfits designed and created by Viraali are made with love in easy and comfortable fabrics such as cotton, muslin, silk, chanderi and khadi. The craftsmanship of the Viraali artisans is evident in the use of hand blocks and handwork done on the garments. With a pleasing choice of colours and comfortable silhouettes, each piece by Viraali is something you look forward to having in your collection and wearing every day.

collection is available at their stores –

Plot No. 485, Vashisht Marg, Lane No. 4, Raja Park , Jaipur – 302004

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